Lest you think that cat pictures dominate the internet, this week the Queensland, Australia Instagram account is being managed by a dog. Jester is a six-month old Weimaraner from Hamilton island (close to the Great Barrier Reef), and he is kicking off a new campaign to show Queensland from a local’s perspective. Jester will be snapping photos until September 15, but you can also follow him @jestergull after his week is up. Each week the photo stream will be managed by a local in a different region, look out for photographer Nathan White on the Capricorn coast, and Moreton Island park ranger Keiran Lusk in the coming weeks.
Follow Jester and other Queenslanders on Instagram @Queensland.
This isn’t Queensland’s first creative way of reaching potential visitors — they held the famous Best Job in the World contest in 2009, now spun off into multiple jobs around Australia.